Effective information technology systems, integrated into core processes, serve as significant strategic enablers ensuring the successfully delivery of products and services. Best practices show strong alignment with business objectives while maintaining scalability, security, and reliability requirements. 

The evolution of digital technologies including the Internet of Things (IoT), cloud services, apps, and other technologies are reinventing business and service models. Linking new technologies with existing product and service offerings presents new value propositions by redefining the customer experience as well as enhancing customer relationships and interactions.

Big Data, with continued rapid developments in data technology, collection, and utilization, is on track to becoming a principal differentiator for companies seeking to secure and maintain a dominant competitive position in the market. The implications of Big Data in the world of business are significant, impacting growth perspectives, strategic directions, and even generating entirely new business models.