Finding New Markets for a Mass Notification System
PP&A Case Study
Client Situation
A Fortune-listed industrial manufacturing company developed a mass notification platform that has been successfully growing over the past years. The company, however, believes that additional growth can be had by expanding into other sectors, including healthcare, early childhood education, universities, and commercial real estate. As the company looks to expand into these markets, the company needs to understand the new verticals in terms of:
Market attractiveness
Opportunity size and potential growth
Competitive landscape
Degree of product fit
Other relevant technology trends
Our Approach
To meet these objectives, PP&A led a comprehensive study effort consisting of expert interviews and a market survey.
The expert interviews focused on a solutions provider standpoint targeting former strategy and corporate development executives from major communication and systems providers operating in the target growth verticals. As part of this study effort, we explored the following topics in line with the client’s objectives:
Market dynamics and growth opportunities within the target verticals
Customer dynamics and considerations when operating in the target verticals
Detailing the competitive landscape
Assessing the client’s product fit to the needs of the respective target vertical
The market survey focused on gathering perspectives from potential customers within the new target verticals. This survey targeted managers and decision-makers within the new target verticals with a focus on the following:
Product growth trends and future expectations
Customer product functional requirements
Perceptions about pricing
Impressions around competing solutions and competitive players
Client Results
As a result of the study, our team developed a comprehensive strategic report covering the key objectives highlighted by our client for each of the new target verticals. Based on our efforts, our client was able to inform budget allocation decisions for strategic initiatives within the new verticals. In addition, the study laid the groundwork for future product development roadmaps as the company looks to tailor its offerings to meet the needs of specific customer groups within the new target verticals.
ABOUT PP&A
PP&A is an international strategy consultancy focused on helping leaders achieve growth, improve performance, and simplify complexity. We use analytics, research, and strategic know-how to provide insights and solutions for leaders looking to advance their objectives. To learn more about PP&A and explore how we may help advance one of your professional efforts, don't hesitate to reach out and contact us below.
MEET THE AUTHOR
Chris Peoples | Managing Partner at PP&A
Chris is the Managing Partner at PP&A and has consulted for leading organizations worldwide for over ten years. As a seasoned organizational strategist and an avid technologist, he specializes in helping world-class organizations access new markets, grow existing businesses, and improve operating performance.
Contact Details:
Email: cpeoples@ppa-mc.com
Phone: +1 610-427-1032