PP&A Case Study
CLIENT SITUATION
Quantum Computing is at a fascinating stage of development, and a diverse set of players are participating and carving out spaces in unique ways. As rapidly as the technology is evolving, so too are the applications and requirements of early and future users of quantum processing platforms. Based on this, a Fortune-listed technology company engaged PP&A to support its platform development efforts by providing key insights into the evolving expectations, applications, and jobs to be done by quantum computing today and in the near future. Specifically, our client was looking to develop an in-depth understanding of the following:
What does a typical user's journey in quantum computing look like?
How do users leverage quantum computing platforms across their various roles and responsibilities?
What are the primary needs driving purchasing decisions for quantum computing platforms today?
What influences the decision to select one platform provider over another?
How do users perceive quantum computing platforms offered by key providers such as Amazon, Google, IBM, Microsoft, IonQ, etc.?
What are some common pain points that users experience when using specific platforms?
APPROACH
To achieve these client objectives, PP&A led a strategic study effort for the client along the lines of a Jobs to Be Done (JTBD) framework. This study utilized data from a set of expert interviews combine with desktop research as inputs. Expert interviews focused on gathering insights from a mix of the following:
Current corporate-level users of quantum computing
Quantum computing academics
Quantum computing service/platform providers
By gathering insights from a mix of quantum computing experts, the team mapped the quantum computing user's journey from a diverse group of user and industry groups. Over the course of the study, the project team worked to highlight key elements in a quantum computing user's experience, including:
Current jobs and use cases applicable to quantum computing
Awareness and evaluation processes when dealing with quantum computing platforms
Perceptions around the current landscape of quantum computing offerings and providers
Key factors leading to platform choices and purchasing decisions
Pain points and opportunity areas for quantum computing platform providers to position themselves and grow
As we defined and laid out the key criteria used to evaluate quantum computing platforms, we used these to assess these platforms from a user's perspective. Using these criteria, we systematically evaluated today's leading platform providers along the following lines to create a side-by-side performance comparison.
Application flexibility
Developer community
Pricing
Types of solvers or hybrid processing capabilities
Learning, development support, and documentation
Access to processing power/reliability
Ease of use
IDE & SDK
Processing performance/power
RESULTS
Our comprehensive quantum computing platform strategy study provided the client with a detailed understanding of quantum computing users' needs, expectations, and decision-making criteria when selecting quantum computing platforms. Leveraging real-world data-driven insights from this project supported our client in making strategic decisions for their quantum computing platform development strategy and their internal business planning efforts. The client was also able to highlight key areas of improvement and opportunities for their quantum computing platform in comparison with other leading quantum computing platforms. This provided them with a competitive edge when positioning their quantum computing platform in the market by honing in on users who value the specific strengths and features of their platform.
ABOUT PP&A
PP&A is an international strategy consultancy focused on helping leaders achieve growth, improve performance, and simplify complexity. We use analytics, research, and strategic know-how to provide insights and solutions for leaders looking to advance their objectives. To learn more about PP&A and explore how we may help advance one of your professional efforts, don't hesitate to reach out and contact us below.
MEET THE AUTHOR
Chris Peoples | Managing Partner at PP&A
Chris is the Managing Partner at PP&A and has consulted for leading organizations worldwide for over ten years. As a seasoned organizational strategist and an avid technologist, he specializes in helping world-class organizations access new markets, grow existing businesses, and improve operating performance.
Contact Details:
Email: cpeoples@ppa-mc.com
Phone: +1 610-427-1032