Revamping Sales Strategies for Artificial Intelligence
Updated: May 31
A Success Story of Tailored Solutions for High-Tech Revenue Growth
PP&A Case Study
CLIENT SITUATION
A premier technology corporation recognized in its field aimed to revamp its sales strategy. The goal was significantly to increase revenue from its flagship AI/ML (Artificial Intelligence/Machine Learning) software platform. The client sought to amplify its value proposition by providing custom AI/ML solutions tailored to clients across vital sectors - healthcare, retail, entertainment, banking/finance, and manufacturing.
APPROACH
Responding to the client's objectives, PP&A took the helm of a project team, investigating the deployment of AI and ML software platforms within the client's targeted sectors. We crafted a comprehensive research initiative, leveraging insights from top IT and AI/ML decision-makers across these industries. Our study delved into their current AI/ML usage, organizational maturity in employing AI/ML, and future deployment aspirations. Additionally, we evaluated the role of breakthrough technologies like generative AI and Large Language Models (LLMs) in their decision-making processes as they expand their in-house AI/ML capabilities.
RESULTS
Our study led to several measurable outcomes. We identified key AI/ML deployment patterns across sectors, uncovering prioritized use cases that could steer the client's product development. We spotlighted the maturity stages of organizations deploying AI/ML solutions, providing our clients with a strategic roadmap to engage potential customers based on their AI/ML maturity.
Our insights into budgetary allocations for AI/ML development efforts proved invaluable in helping our client position their product suite for maximum value capture. Furthermore, we outlined potential AI/ML capabilities and topics for the client to concentrate on, a strategy that could significantly augment the monetization of their AI/ML software platform.
As an added value, we provided insights into how organizations contemplated and employed advanced technologies like generative AI and LLMs. We shed light on present modes of usage, potential risks and benefits, and executive perceptions, a critical factor in our client's sales strategy.
The Client's Triumph:
Armed with our insights, the client successfully realigned their sales strategy with their customer's maturity in AI/ML, paving the way for potential significant revenue increases from their AI/ML platform. They also anticipated and developed capabilities aligned with their customers’ aspirations, ensuring their product suite remained relevant and competitive in a rapidly evolving market.
Are you facing a similar challenge? PP&A has the expertise to guide your organization through your AI/ML journey, ensuring you remain ahead of the curve. Contact us today to learn more about our services and how we can tailor them to your needs.
ABOUT PP&A
PP&A is an international strategy consultancy focused on helping leaders achieve growth, improve performance, and simplify complexity. We use analytics, research, and strategic know-how to provide insights and solutions for leaders looking to advance their objectives. To learn more about PP&A and explore how we may help advance one of your professional efforts, don't hesitate to reach out and contact us below.
MEET THE AUTHOR
Chris Peoples | Managing Partner at PP&A
Chris is the Managing Partner at PP&A and has consulted for leading organizations worldwide for over ten years. As a seasoned organizational strategist and an avid technologist, he specializes in helping world-class organizations access new markets, grow existing businesses, and improve operating performance.
Contact Details:
Email: cpeoples@ppa-mc.com
Phone: +1 610-427-1032