PP&A Case Study
Optimizing Collaboration Between Cloud and AI Teams to Accelerate Sales Enablement
Focus Groups With a Fortune 500 Cloud Provider's Account Managers and Architects
Client Situation

A leading Fortune 500 cloud provider wanted to strengthen collaboration between its cloud architects, its account managers and its advanced AI solutions teams. With the rapid expansion of AI and generative AI technologies, the client's customers were eager to pilot and deploy new solutions, and the client wanted to know how well its teams worked together to bring AI expertise into those customer engagements.

The client needed a cohesive strategy to ensure that cloud account managers and AI experts worked seamlessly together to deliver robust, scalable AI solutions. Given that account managers and cloud architects are typically the first points of contact for customers, their ability to collaborate effectively with AI teams was crucial. The client sought a solution that would better align these teams and optimize the customer experience during the AI solution deployment process.

Our Approach

PP&A began by conducting two focus groups with the client's cloud account managers and cloud architect teams. The primary objective was to diagnose the pain points in collaboration between these teams and the advanced AI solutions teams. The focus groups delved into several key areas:

  • Exploration of how AI teams were currently brought into customer engagements.
  • Understanding the development stages and challenges customers face in their AI and generative AI initiatives.
  • Gathering insights on how cloud account managers and architects perceive AI and generative AI solutions, and how they are promoted to customers.

PP&A synthesized the discussions into a diagnosis of the collaboration process, covering roles and responsibilities, the fit between solution offerings and customer needs, and communication between the teams.

Client Results

PP&A delivered a diagnosis of how the client's cloud account managers, cloud architects and advanced AI solutions teams worked together in customer engagements, with recommendations to improve it. The report covered the process for bringing AI teams into an engagement, the fit between the AI solutions on offer and the stage customers had reached in their AI programs, and how the teams communicated and handled requests. It also addressed how to keep account managers and architects current on AI and generative AI.

The recommendations gave the client's leaders a practical agenda for aligning the teams and improving the customer experience during AI solution deployment. Because the focus groups drew on the teams that are customers' first point of contact, the agenda reflects field experience.

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