A leading technology company, which has been offering its suite of AI/ML products for free, sought to monetize these services by providing customized solutions and deployments. Our team was tasked with conducting a strategic study on potential monetization approaches for these AI/ML products and identifying profitable industry verticals.
To address the client's needs, our team employed an expert interview-focused approach, drawing insights from professionals in the AI/ML industry. We assessed AI/ML adoption across various industry verticals, including healthcare, finance, and manufacturing. Additionally, we explored possible use cases for the company's AI/ML product offerings, such as fraud detection, predictive maintenance, and personalized marketing.
PP&A delivered a strategic study of how the client could turn AI/ML products it had offered at no charge into paid, customized solutions and deployments. Drawing on interviews with AI/ML professionals, the study assessed adoption in healthcare, finance and manufacturing, the challenges specific to each vertical, and the use cases where tailored deployments could create value. It set out deployment opportunities by industry and recommended the kinds of tailored solutions that fit each vertical.
The client used the study to decide where to focus its monetization efforts, concentrating on the sectors where customized AI/ML solutions promised the most impact. The expert interviews grounded those choices in the views of practitioners who deploy AI/ML in each industry.
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