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Case Study
Sourcing and Screening Embedded-Systems Acquisition Targets for an Engineering Services Group
A US engineering services group wanted to acquire an embedded-systems services company to scale its software, hardware and validation capabilities. PP&A identified and screened targets, secured sell-side agreements and set up first introductions.
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Case Study
Unlocking Opportunities in Generative AI
Explore a GenAI case study for a cloud provider's market assessment, strategy refinement, & growth
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Case Study
Testing an Automated Key Management Concept With Enterprise Security Leaders
A Fortune 10 technology company had built a feature that provisions encryption keys automatically. PP&A interviewed seven enterprise security leaders to learn where the concept fits and how to position it.
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Case Study
Reading a Second-Year Net Promoter Score Wave for an Employee Rewards Platform
A global employee engagement and rewards platform provider repeated its Net Promoter Score survey a year after the first wave. PP&A reached 104 respondents at 61 accounts, tracked movement by segment and account, and coded the comments by theme.
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Article
Harnessing the Power of Chatbots and Conversational AI for the Future of Financial Services
Discover how chatbots & conversational AI revolutionize financial services, from enhancing customer experiences to overcoming key challenges
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Infographic
Case Study
Testing a Self-Leveling Concrete Primer Concept with US Construction Buyers
A major Japanese chemical manufacturer asked whether its acrylic water-borne primer could win in the US self-leveling concrete market. PP&A tested the concept with contractors, distributors and materials specialists and mapped the entry options.
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Infographic
NET ZERO PLANNING IN THE AIRLINE SECTOR
Planning for carbon neutrality requires a multi-faceted strategy implemented over many years.
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News/Update
PP&A IS AWARDED A GOVERNMENT CONTRACT WITH THE USTDA
Find out more about PP&A's work performing a commercial due diligence project for the United States Trade and Development Agency (USTDA).
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Case Study
Building a Quantum Computing Platform Strategy
Quantum Computing is in a phase of development where a diverse set of players are working hard to establish competitive positions.
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Case Study
Enabling Expansion of Service Offerings for a Global IT Services Company
Explore our case study: aiding a global IT firm's expansion into higher-value consulting. Learn key insights for your own growth.
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Case Study
Gauging Enterprise Appetite and Pricing Tolerance for AI Agents in Software Development
A Fortune 10 technology company was defining how to commercialize AI agents across the software development lifecycle. PP&A interviewed engineering and procurement leaders on value, budgeting, pricing tolerance and adoption pace.
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Case Study
Building a Product Roadmap for Sustainable Resins
Building product roadmaps for sustainable products by identifying and assessing key application areas based on market attractiveness.
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News/Update
PP&A is featured at the NCAC-USAEE 22nd Annual Meeting on Energy Economics and Policy
PP&A's Managing Partner spoke at the NCAC-USAEE's 22nd Annual Meeting on Energy Economics and Policy, discussing blockchain's role in energy innovation and future market impacts.
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Case Study
Strategic Insights Drive High-Impact IT Service Management (ITSM) Partnership
A survey of central US IT executives that showed a technology investor where an ITSM partner stands with potential customers.
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Case Study
Finding New Markets for a Mass Notification System
See how PP&A supported a leading U.S. industrial manufacturer in finding new markets for it's mass notification system platform.
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Case Study
Navigating Classified Data: A Case Study in Secure On-Premise Solutions
Expert interviews in US federal and regulated European sectors that mapped classified and sovereign workload needs for a technology leader.
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Case Study
Testing Whether License Terms Help or Hinder Adoption of an AI Model
A Fortune 50 technology company wanted to know whether the license on its openly available AI model helped or hindered adoption. PP&A tested the terms with ten technology and legal leaders through interviews and two structured exercises.
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Case Study
Segmenting the Market for an Adhesive Simulation Platform With a 255-Respondent Survey
A global industrial company was developing a digital platform for structural finite element analysis of adhesive joints. PP&A scaled its voice of customer research with a 255-respondent survey and identified the addressable segments.
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Case Study
Optimizing Cloud Provider's Free Programs
Interviews with US IT executives on how free cloud programs convert, informing a cloud provider's program structures and messaging.
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Case Study
Mapping Privacy and Consent Practices Across the CDP and CRM Ecosystem
A Fortune 10 technology company needed a view of how customer data platforms and CRM systems integrate advertising data under tightening privacy rules. PP&A mapped consent, security, governance and vendor dynamics from insider interviews.
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Case Study
Brand Perception and Positioning in the Emerging Data Fabric Market
A Fortune 100 technology company needed a candid view of how enterprise data leaders define data fabric and perceive its brand. PP&A delivered it in two interview phases with 20 senior data executives on four continents.
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Case Study
Is MCP the Future of Agentic AI Integration? A Market Study for an Enterprise SaaS Leader
An enterprise SaaS leader needed to know whether MCP and rival AI integration protocols would shape how enterprises connect agents to systems. PP&A interviewed 12 enterprise AI architects across the US and EU to find out.
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Case Study
Benchmarking TiO2 Producers' Delivery Performance Through a Boom and a Slump
A leading professional services company needed a customer view of TiO2 producers' supply chain performance. PP&A ran 21 structured buyer interviews on lead times, on-time delivery, minimum orders and inventory programs.
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Case Study
Maximizing Customer Satisfaction: A Net Promoter Score Analysis for IT Service Excellence
Case study examining how comprehensive NPS analysis and customer satisfaction metrics helped an IT services provider identify improvement areas and develop targeted enhancement strategies.
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Case Study
Understanding Data Clean Room Adoption in Digital Advertising
A Fortune 10 technology company wanted an outside view of how advertisers use data clean rooms. PP&A interviewed practitioners at agencies, brands and media owners to map use cases, adoption, usability and the road ahead.
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Case Study
Establishing a Net Promoter Score Baseline for a Global Employee Rewards Platform
A global employee engagement and rewards platform provider had never measured client loyalty systematically. PP&A fielded its first Net Promoter Score survey, 91 respondents at 44 accounts, and profiled satisfaction on five themes.
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Case Study
Designing and Testing a Survey That Benchmarks Generative AI Developer Tooling
A Fortune 10 technology company wanted to benchmark how well developer tooling supports generative AI from planning to production. PP&A helped shape the survey and tested it with developers before its March 2025 launch.
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Infographic
Generative AI & The White-Collar Workforce: A Defining Shift
Generative AI is reshaping industries, and white-collar workers are among the most impacted—representing 1/3 of U.S. GDP and nearly 50 million jobs
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Case Study
Designing a Business Model for Vehicle AC Servicing in Europe
A Fortune 500 chemical company wanted to move downstream into vehicle AC servicing. PP&A tested two service concepts with 400 drivers and fleet managers in five countries, mapped four business-model options and built the pilot business plan.
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Case Study
Benchmarking Supply Chain Productivity Against Global CPG Peers
A global CPG company needed to know where its supply chain productivity stood against seven multinational peers. PP&A harmonized ten KPIs across the peer group and delivered a tiered benchmark.
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Case Study
Moving an Industrial Flow-Control Business From Cost-Plus to Value-Based Pricing
A diversified industrial manufacturer priced its flow-control products cost-plus and did not know how it compared with premium rivals. PP&A benchmarked prices, premium drivers and buyer tolerance through nine expert interviews across three segments.
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Case Study
Mapping How Enterprises Build, Host and Buy AI Infrastructure
A Fortune 500 enterprise technology company wanted to know how enterprises build, host and buy AI infrastructure. PP&A interviewed five senior AI practitioners in pharmaceuticals, manufacturing, banking, building technology and software.
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Case Study
Validating an Internal ML Experimentation Platform for External Launch
A Fortune 10 technology company asked whether the experiment-management platform its researchers relied on could succeed as an external, open-source product. PP&A benchmarked it against the market through 14 expert interviews and desk research.
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Case Study
Diagnosing Why Enterprise Buyers Passed Over a Conversational AI Platform
A leading conversational AI platform provider wanted an unvarnished view of why enterprise buyers evaluated but did not choose it for generative AI. PP&A fielded a fatal-flaw survey of 64 US decision makers and mapped the fixes.
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Case Study
Comparing How Leading Cloud AI Platforms Serve Developers Across the Model Lifecycle
A Fortune 50 technology company was building tools for developers who use its AI models. PP&A compared how two leading cloud AI platforms organize the model lifecycle, from setup and serving to operations.
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Case Study
Mapping the Public Health and Social Services Technology Landscape for a Cloud Leader
A Fortune 10 technology company needed to understand the competitive environment for cloud in public health and social services worldwide. PP&A interviewed ten SI and ISV executives to map the sector, its systems and its modernization path.
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Case Study
Early Warning on Enterprise Software Renewals From Eighteen Customer Interviews
A leading business process software company wanted early warning on renewals due in its next fiscal year. PP&A interviewed 18 customer leaders across industries on sponsorship, value, adoption, price and future intentions.
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Case Study
Leveraging AI/ML Monetization Strategies for a Leading Technology Company
Explore our strategic study on AI/ML product monetization for a tech giant. Expert interviews, anonymized insights, and impactful results.
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Case Study
Revamping Sales Strategies for Artificial Intelligence
A study of AI/ML deployment and buyer maturity across five sectors that informed a technology company's sales strategy.
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Case Study
Evaluating an Automotive OEM's Entry Into the Industrial Motor Market
An evaluation of the industrial motor market for an automotive OEM, covering segments, costs, technical requirements and a framework for entry decisions.
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Case Study
Assessing the Market for CO2-Based Automotive Air Conditioning
A market assessment of CO2-based vehicle air conditioning that combined expert interviews with a European consumer survey for a Fortune 500 chemical company.
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Case Study
Change Management Lessons From Enterprise Rollouts of AI Coding Assistants
A Fortune 10 technology company wanted a playbook for customers rolling out AI coding assistants. PP&A interviewed ten enterprise technology leaders in the US and Europe on adoption stages, metrics, obstacles and the role of vendors.
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Case Study
Mapping the Sustainable Aviation Fuel Market for a Korean Industrial Group
A Korean industrial and trading group weighing a move into sustainable aviation fuel needed a grounded view of demand, technology pathways, active projects, pricing and certification. PP&A delivered it through desk research and expert interviews.
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Case Study
Stress-Testing a Logistics Software Investment Against Agentic AI Disruption
An institutional investor based in Asia held a position in a listed logistics software provider and needed to know whether generative and agentic AI would erode its moats. PP&A answered with seven expert interviews and a 94-person customer survey.
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Case Study
Testing Launch Messaging for a New Intelligent Process Automation Offering
A Fortune 100 IT services company was weeks from launching a new intelligent process automation offering. PP&A tested the messaging with ten senior automation buyers and identified what resonated, what confused, and what to fix.
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Case Study
Improving the Developer Experience of a Serverless Functions Platform
A Fortune 10 technology company wanted to improve how developers get started on its serverless functions platform. PP&A ran in-depth interviews with experienced users and delivered slide-by-slide feedback on a proposed template gallery.
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Case Study
Optimizing Collaboration Between Cloud and AI Teams to Accelerate Sales Enablement
Two focus groups with a cloud provider's account managers and architects that diagnosed collaboration with its AI solutions teams.
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Case Study
Testing a New Security Hub Website With Enterprise Security Leaders
A Fortune 10 technology company launched a new security hub website and needed to know whether security buyers could find and understand its offerings. PP&A ran eight moderated walkthroughs and delivered section-by-section design recommendations.
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Case Study
Voice of Customer Survey for a Software Commercial Due Diligence
A Fortune 10 technology company's due-diligence team needed an outside view of a financial management and automation software provider. PP&A surveyed 67 U.S. director-level buyers and mapped perceived strengths and gaps by function and industry.
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Case Study
Understanding How Enterprises Choose a Productivity and Video Conferencing Suite
A Fortune 10 technology company wanted to understand how enterprises choose productivity and video conferencing suites. PP&A ran 20 in-depth interviews with decision-makers and delivered a positioning and product roadmap.
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Case Study
Mapping Mineral Opportunities Across the Paints and Coatings Value Chain
A private industrial minerals producer wanted to move beyond fillers in paints and coatings. PP&A mapped the value chain, screened additive and premix opportunities, and identified partners and acquisition candidates.
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Case Study
Defining the Companion App Experience for Premium Audio Peripherals
A Fortune 100 electronics manufacturer was deciding whether to build a companion app for its premium audio peripherals or fold it into a broader device app. PP&A combined ten expert interviews with a survey of 100 professionals to answer it.
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Case Study
Navigating the Data Privacy Frontier
PP&A advised a Global AdTech Leader on adapting to privacy regulations & cookie deprecation. Expert research provided actionable insights for next-gen CRM, CDP & Clean Room platforms, ensuring compliance & future-ready advertising solutions.
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Case Study
Testing Demand for New Vehicle AC Service Models in Europe
A Fortune 500 chemical company wanted to move beyond refrigerant supply into vehicle AC servicing. PP&A interviewed 12 garage, supplier and fleet experts and surveyed nearly 300 car and fleet owners in five European countries.
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Case Study
Sizing the US Market for Zebra Mussel Mitigation Across Nine Water-Dependent Sectors
A specialty research firm serving the power sector had developed a technology to mitigate zebra mussel damage and needed to validate the market. PP&A sized demand and pricing across nine US sectors.
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Case Study
Testing the Positioning and Price Premium of a New Compound Fertilizer in Five Markets
A global chemical manufacturer had a granular compound fertilizer combining nitrogen, sulfate sulfur and calcium and needed to know how farmers would position and price it. PP&A ran expert interviews across five markets.
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Case Study
Gauging Market Appetite for Bio-Based Polyamide Made From Sugar Feedstock
A renewable fuels and chemicals producer was weighing entry into renewable caprolactam, the building block of polyamide 6. PP&A interviewed buyers, producers and materials experts across automotive, packaging and textiles to test demand and premiums.
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Case Study
Benchmarking How SaaS Leaders Design, Communicate and Monetize Usage Limits
A leading eSignature company planned to introduce usage limits and wanted to know how peers design, communicate, enforce and monetize them. PP&A interviewed ten SaaS and cloud pricing leaders and distilled the practices.
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Case Study
Mapping the Generative AI Capability Roadmap Through Developer Eyes
A Fortune 50 technology company wanted an outside-in view of which generative AI capabilities developers value, how they choose between open and closed models, and what to build next. PP&A delivered the answer from in-depth expert interviews.
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Case Study
Separating Real AI Value From Marketing Claims Across Professional Employer Organizations
A leading professional employer organization needed to know whether competitors' AI claims were real. PP&A interviewed 27 HR practitioners across nine platforms and built a use-case library to separate real value from marketing.
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Case Study
Sizing the U.S. Gas Circuit Breaker Market for a New Entrant
A South Korean industrial conglomerate wanted to enter the U.S. gas circuit breaker market. PP&A built a bottom-up installed-base and sales model by region and voltage class and mapped the competitive path in.
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Case Study
Diagnosing Churn Risk Across Enterprise Software Accounts
A leading business process software company wanted to know why some customer accounts drift toward churn. PP&A interviewed three customer decision makers on value, adoption, sponsorship and the product roadmap.
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Case Study
Testing a Live Security Resource Hub With Enterprise Security Leaders
A Fortune 10 technology company launched a resource hub on its security website and needed to know whether security leaders could find and trust its content. PP&A led five moderated walkthroughs of the live page in October 2024.
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Case Study
Repeating a Net Promoter Score Study to Track Client Loyalty at an IT Services Firm
A leading IT and engineering services provider wanted to know whether its first-year Net Promoter Score would hold. PP&A repeated the survey in 2024, nearly doubling participation to 48 respondents at 35 accounts.
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